Tierney Strategic Planning Intern

My Internship experience on the Strategy team at Tierney, a full service advertising agency in Philadelphia, gave me insight into how essential secondary and primary research are to the success of a campaign. Without a well developed strategy to set the foundation for a project, it is easy for the creative to miss the mark with the target audience. Through the development of competitive analysis reports, demographic research, and participating in campaign brainstorming sessions, I improved my critical thinking and insight tracking skills, applying them to all future projects moving forward.

circle-cropped (23).png

First Comes Strategy

Identified key insights to influence marketing strategies through in-depth social audits, competitive analysis + consumer demographic research.

circle-cropped (24).png

Then, Make it Pretty

Assisted in presentation development for client facing meetings for companies such as Blue Mercury, American Public University, Fine Wine & Good Spirits + Donate Life Pennsylvania.

circle-cropped (25).png

Then, More Strategy

Developed comprehensive summaries, articles + graphics on takeaways from influential events and insights in the industry

Tierney Takeaways.png
Tierney Takeaways (1).png
Tierney Takeaways (2).png
Tierney Takeaways (3).png
Tierney Takeaways (4).png
Tierney Takeaways (5).png
Tierney Takeaways (6).png
Tierney Takeaways (7).png
Tierney Takeaways (8).png
Tierney Takeaways (9).png
Tierney Takeaways (10).png
Tierney Takeaways (11).png
Tierney Takeaways (12).png
Tierney Takeaways (13).png
Tierney Takeaways (14).png
Tierney Takeaways (15).png
Tierney Takeaways (16).png
Tierney Takeaways (17).png
Tierney Takeaways (18).png
Tierney Takeaways (19).png
Tierney Takeaways (20).png
Tierney Takeaways (21).png
Tierney Takeaways (22).png
Tierney Takeaways (23).png
Tierney Takeaways (24).png
Tierney Takeaways (25).png
Tierney Takeaways (26).png
Previous

Temple University
Next

Comcast