Xfinity Media Specialist Intern
During the Summer of 2018, I had the pleasure of Interning for Comcast headquarters on the Xfinity Media team. The robust internship program gave me the opportunity to participate in countless professional development workshops, provided me with exposure into the billion dollar telecommunications industry and allowed me to spearhead a research project that I presented to company executives during the end-of-summer senior showcase.
Competitive Research
Spearheaded the creation + distribution of weekly media audits describing competitive landscape + campaign delivery to key Corporate and Division stakeholders.
Media Planning
Collaborated with the Xfinity Media + Marketing Communications teams to integrate media plans for both paid + non-paid media.
Final Project
Developed an in-depth marketing + media plan proposal to increase Xfinity brand awareness + favorability for the Gen Z consumer with a proposed $5 million budget.
