Saxbys Freelance Design + Brand Ambassador
Saxbys 2019 Holiday Gift Card Design
There is something surreal about walking into any of the 24 locations of my favorite coffee shop and seeing my very own design on display and for sale to the public.
I had the incredible opportunity to design the Saxbys holiday gift cards for the 2019 holiday season. With no specific guidelines limiting me, I ran full force with my creative idea - to design a joyful winter wonderland scene that embraces the brand’s mission to simply “Make Life Better”.
Since moving to Philadelphia, I have always been drawn to Saxbys. And no, not just for their to-die-for matcha lattes and spiced chai, but for the brand’s mission to simply “Make Life Better” which has always resonated with me. That’s why I was thrilled when I was approached to represent the brand to grow brand awareness, and specifically increase app downloads shortly after it’s launch. Throughout the Spring 2019 semester, I represented the brand as a micro-influencer sharing original curated content driving awareness to the brand, specific promotions + the new app!