FabFitFun Brand Ambassador
Collaborations like this one gave me a firsthand perspective behind the curtain of influencer marketing. Working closely with FabFitFun’s Influencer Coordinator, I was briefed on the client’s values, tone and branding guidelines in order to design and share organic content that would ultimately increase brand recognition and drive subscription sales. After conceptualizing and implementing my creative content via Instagram and Instagram Stories, my posts totaled in 41,000+ impressions, 1500+ likes, and 11 conversions (new subscribers) using my unique code, exceeding the client’s initial goals.
In-Feed Performance
3 Total Posts
15,147 Impressions
41 Comments
8 Saves
Project Takeaways
The strategic planning process is crucial to successful influencer marketing
It’s impossible to market to your target audience in an authentic way without understanding who they are + their demographic
Prioritizing a strong client relationships is key to having a holistic understanding of their expectations, and more importantly, how to exceed them
Story Performance
30 Total Posts
26,060 Impressions
24,762 Reach
