goPuff Senior Brand Ambassador
As a Senior Brand Ambassador for the booming digital delivery service from June 2017-2018, I worked closely with the company’s Marketing Manager to promote the brand through social media, experiential and peer-to-peer marketing. Throughout my experience, I promoted the brand at 27+ events throughout Philadelphia, distributed 2,000+ new-user coupon codes + giveaways, and reached 7,200+ impressions through social media. I was even featured in 2 commercials for the brand!
Experiential
As a subject-matter expert on all things goPuff, I traveled to numerous events throughout the city to connect people to the brand through in-person activations. From festivals, to pep rallies, to PRIDE events, I was able to build brand awareness for the app across Philadelphia.
Digital
Peer-to-peer marketing wasn’t enough to spread the word about the hottest new delivery app in town. I curated influencer inspired social media posts promoting new-user codes, upcoming collaborations + product offerings targeting college students in the Philadelphia area.
Creative
How many people can say they’re featured in a commercial munching on their favorite snacks? I assisted in the development + production of paid promotional social media content, supporting the conceptualization, brainstorming (+ mediocre acting) for ads like this one!