Special Programs Coordinator at Urban Outfitters Inc.
Accepting a post-graduate Internship position on URBN’s Talent Development team is one of the biggest risks I’ve ever taken, but it led me to the full-time role of my dreams. As a Special Programs Coordinator from June 2019 - July 2020, I owned the company-wide Internship Program, spearheading internal and external digital marketing initiatives, event planning and program management. From developing a strategic marketing plan that skyrocketed follower count and engagement on @urbn_internships, to planning impactful Intern events working closely with URBN senior executives, to traveling the country to lead information sessions and interview dozens of candidates, it was one of the most rewarding and educational experiences I’ve ever had. I am confident that I left my mark on this company with the initiatives I started, and set the foundation for future URBN program and marketing success.
Digital Marketing
Designed + executed a results-driven collegiate social media strategy to effectively market URBN as the "employer of choice" for entry-level talent.
Implemented effective marketing, social media + content creation strategies to grow Instagram account following by 71% over the course of 8 months.
Launched 7 social initiatives that served as the highest engagement posts in the account’s history. See More Below!
Program Management
Designed annual Internship Program calendar of events + milestones, including the creation, facilitation + execution of Intern orientation sessions, speaker series with senior executives, professional development workshops + industry excursions.
Spearheaded event planning, organization + coordinating process for URBN’s largest recruiting event, Intern Interview Day, which had 600+ total participants.
Recruiting Support
Traveled to universities across the country to present + lead information sessions + interviewed candidates for the Summer 2020 URBN Internship Program.
Managed the process for Home Office visits by communicating with university partners, leading tours at URBN + organizing/moderating panels. Read About a Visit I Planned Here!
Leveraged an Applicant Tracking System to organize, post + track Internship job postings + applications.
