STORYTELLING THE NEXT CHAPTER OF VICTORIA’S SECRET

As a key player in how Victoria’s Secret storytells our purpose-driven mission to be the leading advocate for women, my focus has been on crafting and implementing impactful megabrand marketing plans that narrate the organization's transformation to illustrate our commitment to amplify women’s voices, invest in organizations that empower women, and ultimately represent each customer in everything that we do.

  • Oversee & own marketing strategy & execution on VS Now from as a brand educational marketing channel, from concept, execution to optimization

  • Support major special brand projects including The Tour, The VS Voices Podcast & more

  • Created 360 cross-channel framework for significant brand campaigns & cultural events

  • Storytell the influence of our meaningful ESG milestones and philanthropic partnerships & initiatives

Marketing Specialist, Brand Strategy @ Victoria’s Secret

Key Projects Spotlight

VSNow Editorial Content

Led the creation, oversight, and enhancement of VSNow as the foremost editorial blog content hub on victoriassecret.com, committed to strengthening brand equity through the amplification of consumer trends harmonized with overarching brand marketing goals, utilizing sophisticated SEO tactics to optimize performance on platforms like Google Discover and Google News.

From crafting engaging content strategies that seamlessly tie into marketing priorities, to spearheading operations and ensuring seamless collaboration across teams, every aspect of VS Now has been a labor of love.

The Tour

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The Tour 〰️

VSNow

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VSNow 〰️

The Tour ‘23

Experiencing the groundbreaking evolution of Victoria’s Secret with The Tour ’23, which marked the brand’s inaugural reimagination of its iconic fashion showcase, was incredibly rewarding. As an integral member of the brand strategy team, I contributed to the narrative shaping the brand's transformation and its renewed commitment to championing women globally. My role encompassed supporting the development of comprehensive marketing strategies and materials for The Tour.

From crafting the overarching content strategy to executing it seamlessly, from strategizing the go-to-market plan for Shop the Show to ensuring the live Pink Carpet event in NYC aligned with our strategic objectives, I had the privilege of contributing to this significant brand milestone. The opportunity to play a part in this narrative was not only professionally fulfilling but also an extraordinary journey, resulting in billions of media and social impressions.

Adaptive Collection Launch

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Adaptive Collection Launch 〰️

Adaptive Collection Launch

Being a part of storytelling Victoria’s Secret’s first adaptive collection was one of the most rewarding projects of my career. We partnered with GAMUT management, a consulting and talent company that works exclusively with and for people with disabilities. We listened to, engaged with, and learned from women in the community which resulted in us becoming the first intimates apparel brand to ever receive the prestigious GAMUT seal of approval.

My role involved supporting the development of the marketing strategy for the launch. This includes briefing design and copy assets, amplifying the storytelling on VSNow, and meticulously selecting marketing assets to feature in the launch video. It was an honor to be part of a project that not only celebrated inclusivity but also set a new standard for the industry.

Storytelling Victoria’s Secret’s Cultural Moments & Philanthropic Partnerships

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VS PINK